消費心理學

P行銷時代 : 資訊世紀不可忽視的人性行銷 by: (Language materials, printed)

買了熊熊,就不能買芭比! : 輕鬆教出消費小高手 by: (Language materials, printed)

銷售之神的12 1/2真理 by: (Language materials, printed)

富裕一族銷售術 : 當個專業消費經紀人 by: (Language materials, printed)

女性行銷 by: (Language materials, printed)

大綁架 : 搶救兒童心智大作戰 by: (Language materials, printed)

天生買家 : 搶救買無止盡的下一代! by: (Language materials, printed)

下一個經濟盛世 : 新新經濟時代的贏家策略, 進入下一個經濟盛世之鑰 by: (Language materials, printed)

便宜是好事 by: (Language materials, printed)

關於品味 by: (Language materials, printed)

心靈消費 by: (Language materials, printed)

傅利曼的生活經濟學 : 從換車道、吃爆米花和踢妹妹談起 by: (Language materials, printed)

可不可以一年都不買? : 365天零購物生活日記 by: (Language materials, printed)

情感行銷的符碼 : 消費.生活.文化 by: (Language materials, printed)

女性顧客購物心理學 by: (Language materials, printed)

你才是最棒的 = You are the best the asvantages of a top sales : 沒有只做一次的生意,切記顧客永遠擺第一 by: (Language materials, printed)

體驗經濟時代 by: (Language materials, printed)

消費者行為 = Consumer behavior by: (Language materials, printed)

誰說人是理性的! : 聰明消費者與行銷高手必讀的行為經濟學 by: (Language materials, printed)

商品放在哪裡才會賣 : 1,500,000小時消費觀察報告 by: (Language materials, printed)

買我! : 從大腦科學看花錢購物的真相與假象 by: (Language materials, printed)

消費者行為概論 = Introduction to consumer behavior by: (Language materials, printed)

搶灘兒童行銷市場 by: (Language materials, printed)

人小錢大吞世代 : 一年影響全球1兆8800億美元消費的小巨人譯 by: (Language materials, printed)

情感經濟學 : 消費決策背後的真正動機 by: (Language materials, printed)

誰說商業直覺是天生的:有些產品和服務就是超有fu,怎麼辦到的? by: (Language materials, printed)

新顧客滿意學 = New customer satisfaction : e世紀的成功之道 by: (Language materials, printed)

我愛大客戶! by: (Language materials, printed)

誰說人是理性的! : 消費高手與行銷達人都要懂的行為經濟學 by: (Language materials, printed)

贏與虧 : 硬幣的兩面 by: (Language materials, printed)

成交!讓兩性都買單的行銷術 by: (Language materials, printed)

讓人忍不住掏錢買的心理關鍵 : 廣告企畫總監打動人心的洞悉力行銷 by: (Language materials, printed)

就是愛玩酷 : 潮牌暢銷的秘密 by: (Language materials, printed)

客訴處理手冊 : 如何完美解決顧客抱怨案例 by: (Language materials, printed)

刺激消費, 我是主角 : 具備同理心的消費「心態」, 正是暢銷的保證! by: (Language materials, printed)

消費社會學 by: (Language materials, printed)

銷售應該這樣說 by: (Language materials, printed)

掠奪式行銷 by: (Language materials, printed)

品牌,就是戒不掉! : 揭開品牌洗腦的祕密檔案 by: (Language materials, printed)

購物失心瘋!連你也不知道的敗家理由 : 一次解明!99個日常消費行為的微妙心理 by: (Language materials, printed)

一看就懂!客戶若不變成鬼,業務如何能成材 by: (Language materials, printed)

抱怨力量大 by: (Language materials, printed)

拆穿凱莉包的誘惑 : 107招破解消費陷阱的聰明shopping術 by: (Language materials, printed)

口香糖為何放在收銀台旁? : 揭開消費心理學的107個祕密 by: (Language materials, printed)

優質服務 : 怨是最好的禮物 by: (Language materials, printed)

體驗經濟時代(10週年修訂版) : 人們正在追尋更多意義,更多感受 by: (Language materials, printed)

3分鐘一張訂單的終極銷售技巧 : 71種最實用、最根本、最有效的銷售實戰技巧,讓你輕鬆成為超級業務員! by: (Language materials, printed)

輕鬆成交,業務一定要會的提問技術 by: (Language materials, printed)

後現代哄騙 = Postmodern tricks : 行銷的顛覆與再生 by: (Language materials, printed)

大腦拒絕不了的行銷 : 100個完美挑動感官的Marketing x 腦科學經典法則 by: (Language materials, printed)

說中大腦想聽的那句話,白紙也能大賣! : 改變購買決策的神經行銷術 by: (Language materials, printed)

行銷，從說故事開始 by: (Language materials, printed)

不賣東西賣「體驗」! : 運用體驗行銷,挑動消費神經,沒有所謂的不景氣! by: (Language materials, printed)

行銷前必修的購物心理學 : 徹底推翻被誤解的消費行為,揭開商品大賣的祕密 by: (Language materials, printed)

鑽石業務員抓住客戶的黃金秘訣 : 9種客戶類型 12招攻心法門 徹底收服難搞客戶 by: (Language materials, printed)

做對小差異,就能讓你賣到爆! : 有東西要賣就一定要懂的體驗行銷術 by: (Language materials, printed)

說服要領與抱怨處理上輯 by: (Language materials, printed)

說服要領與抱怨處理中輯 by: (Language materials, printed)

說服要領與抱怨處理下輯 by: (Language materials, printed)

消費行為之前的心理學 : 為什麼這商品我本來不想要,最後卻變成好需要? by: (Language materials, printed)

那些APP好用的祕密 : 黏住使用者的魅力&UX好感度設計 by: (Language materials, printed)

王牌銷售員心理學 : 把推銷當成交 by: (Language materials, printed)

銷售業績 : 需靠完美的心理戰術 by: (Language materials, printed)

行銷妙招 : 打贏這場心理戰,訂單就歸你了 by: (Language materials, printed)

銷售攻心術 = Sales of attack technique : 銷售就是一場心理學戰爭 by: (Electronic resources)

1秒打動女性的購物心理學 : 日本銷售大師教你創造高業績的50個實戰祕訣 by: (Language materials, printed)

買方住哪比賣方在哪更重要 : 虛實整合經濟下的消費者行為模式，跟你想的不一樣! by: (Language materials, printed)

M型行銷新奢華行銷學 = Let them eat cake,marketing luxury to the masses-as well as the classes : 征服消費者的11堂必修課 by: (Language materials, printed)

保證成交的客戶心理操控術 by: (Language materials, printed)

消費者行為 / by: (Language materials, printed)

磁性服務 : 讓顧客從一般的消費者,變成忠誠不二的愛用者 / by: (Language materials, printed)

大腦拒絕不了的行銷 :100個完美挑動感官的Markieting x腦科學經典法則 / by: (Language materials, printed)

物窒欲 : 越多不等於越好，用「體驗消費」與「共享經濟」取代物品囤積，打造美好生活 / by: (Language materials, printed)

別想收買我的愛 :廣告的致命說服力, 動人文案的犀利解構, 一份提升媒體識讀力的洞察報告 / by: (Language materials, printed)

經營者不得不學的消費心理學 :讀懂客戶、營銷"攻心"之術 / by: (Language materials, printed)

懂顧客心思的話術最好賣 :早一步知道客戶要什麼,下一步就讓他買單 / by: (Language materials, printed)

關鍵行銷 :消費心理大師10大黃金行銷課 / by: (Language materials, printed)

我就知道你會買!破解顧客的25種消費行為偏見 / by: (Language materials, printed)

推力行銷 : 從超商到電影院都適用, 靠行為經濟學讓人做出你要的選擇! / by: (Language materials, printed)

那個為什麼會熱賣 :商品與資訊氾濫的時代, 如何利用「框架攻略法」讓消費者「衝動購買」 / by: (Language materials, printed)

推力行銷 :從超商到電影院都適用, 靠行為經濟學讓人做出你要的選擇! / by: (Language materials, printed)

奧客心理學 : 對付顧客這種生物, 請灌他一碗行銷迷湯 / by: (Language materials, printed)

金融行為通識課 : 從儲蓄.投資.保險到養老, 如何處理金融商品?怎樣管控風險? / by: (Language materials, printed)

變心快時代的絕對回購機制 :不怕市場縮小.無懼對手增加, 靠習慣建立讓顧客一試上癮! / by: (Language materials, printed)

引爆瘋潮 :徹底掌握流行擴散與大眾心理的操作策略 / by: (Language materials, printed)

變心快時代的絕對回購機制 : 不怕市場縮小、無懼對手增加, 靠習慣建立讓顧客一試上癮! / by: (Language materials, printed)

從零開始讀懂消費者行為 :一本掌握顧客心理、購買決策與消費動機的基礎 / by: (Language materials, printed)

噓, 別讓顧客知道原來你用了這一招! :讓顧客開心又能提高單價和成交量的潛意識消費心理學 / by: (Language materials, printed)

噓..........., 別讓顧客知道原來你用了這一招! :讓顧客開心又能提高單價和成交量的潛意識消費心理學 / by: (Language materials, printed)

實體店求生手策 : 電商無法突破的瓶頸! / by: (Language materials, printed)

囤積癖 :從消費欲望到斷捨離, 囤積世代的物我依存關係 / by: (Language materials, printed)

實體店求生手冊 :電商無法突破的瓶頸, 取代不了的體驗行銷, 將如何發生作用?線上做不到服務是什麼?將如何把客人拉回線下? / by: (Language materials, printed)

同理心行銷 :500強正在用, 顛覆傳統的消費者洞察進化策略 / by: (Language materials, printed)

變心快時代的絕對回購機制 :不怕市場縮小、無懼對手增加, 靠習慣建立讓顧客一試上癮! / by: (Language materials, printed)

噓, 別讓顧客知道原來你用了這一招!讓顧客開心又能提高單價和成交量的潛意識消費心理學 / by: (Language materials, printed)

因為客戶太難搞, 所以需要心理學 :其實, 90%的訂單, 都可以靠心理學成交 / by: (Language materials, printed)

奧客心理學 :對付顧客這種生物, 請灌他一碗行銷迷湯 / by: (Language materials, printed)

因為客戶太難搞所以需要心理學 : 其實, 90%的訂單, 都可以靠心理學成交 / by: (Language materials, printed)

Z世代經濟 :未來最有影響力的新世代, 將如何塑造2035世界新常態? / by: (Language materials, printed)

盲視效應 / by: (Language materials, printed)

噓, 別讓顧客知道原來你用了這一招! :讓顧客開心又能提高單價和成交量的潛意識消費心理學 / by: (Language materials, printed)

囤積癖 :從消費欲望到斷捨離, 囤積世代的物我依存關係 / by: (Language materials, printed)

金融行為通識課 :從儲蓄、投資、保險到養老, 如何處理金融商品?怎樣管控風險? / by: (Language materials, printed)

自由選擇的錯覺 / by: (Language materials, printed)

大腦拒絕不了的行銷 : 100個完美挑動感官的行銷法則 / by: (Language materials, printed)

選擇的弔詭 : 選錯, 沒你想的糟! 利用期望與後悔情緒, 開展最佳人生版本 / by: (Language materials, printed)