行銷學
Overview
Works: | 128 works in 126 publications in 126 languages |
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Titles
國際行銷管理 = International marketing management Asia perspective & global thinking : 亞洲觀點與全球思維
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行銷企劃 = Marketing planning logic creativeity implemention : 邏輯.創意.執行力
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行銷企劃 = Marketing planning : 邏輯、創意、執行力 : logic, creativity, implementation
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打動人心!這樣企畫就對了 : LINE. AKB48.無印良品.日清食品.豐田汽車.麒麟特保可樂.艾詩緹美妝等領導品牌打敗不景氣的產品熱銷術
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日本動漫王牌製作人教你,專想!會賣的點子 : 引爆阿宅魂、粉絲商機的故事企劃行銷力!27年獨門功夫,教你創意不斷貨,想法變商機,老梗成新作的點子力
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讀故事,學行銷 = Read story : 行銷黑皮書 : 獨闢蹊徑的另類解讀簡單實用的教戰智慧 : improve your marketing skills
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故事課2 :99%有效的故事行銷, 創造品牌力 = Storytelling, a strategy to create company branding /
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故事課 :99%有效的故事行銷, 創造品牌力 = Storytelling, a strategy to create company branding /
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市場戰略 :企業如何制定最優目標與路線?科特勒諮詢團隊經典解題 = Market-oriented strategy for CEOs /
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自媒體時代實戰行銷術 :不必花大錢, 用「真誠」與「內容」打動顧客!一人公司、新創公司、自由業都適用, 從公關、宣傳、到網路行銷, 精準傳遞品牌&商品價值創造好業績! /
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