市場學

實用國際行銷學 by: (Language materials, printed)

行銷企劃案實務 by: (Language materials, printed)

近悅遠來的店面招客術 by: (Language materials, printed)

全方位行銷 by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

成功的市場研究 by: (Language materials, printed)

行銷企劃書 : 贏得經營戰爭的秘密武器 by: (Language materials, printed)

賣經 : 永恆不滅的行銷法則 by: (Language materials, printed)

市場經銷啟示錄 by: (Language materials, printed)

初涉商場成功要訣 by: (Language materials, printed)

事件行銷一○○ : 造勢成功的100個EVENT by: (Language materials, printed)

品牌保姆手冊 = The handbook of brand management : 13種名牌產品推廣.重建範本 by: (Language materials, printed)

創.遊.美.人 : 感性時代的消費意識.商品行銷 by: (Language materials, printed)

優勢行銷 by: (Language materials, printed)

行銷霸主 : 美國頂尖企業的致勝秘訣 by: (Language materials, printed)

流通業行銷新策略 by: (Language materials, printed)

騎出成功 by: (Language materials, printed)

行銷企劃書 : 贏得經營戰爭的祕密武器 by: (Language materials, printed)

隨意商機283 by: (Language materials, printed)

白手致富的行銷術 = Marketing without a marketing budget by: (Language materials, printed)

創業成功十一章 by: (Language materials, printed)

行銷172誡 by: (Language materials, printed)

成本法理論與實務 : 不動產估價 by: (Language materials, printed)

零庫存銷售策略 by: (Language materials, printed)

定位行銷策略 = Positioning:The Battle for Your Mind : 進入消費者心靈的最佳方法 by: (Language materials, printed)

廣告戰略 by: (Language materials, printed)

頂尖行銷 : 壽險行銷 by: (Language materials, printed)

企業形象戰略 by: (Language materials, printed)

全球菁英系列 : 行銷鬼才 by: (Language materials, printed)

中華民國多層次直銷總覽 by: (Language materials, printed)

業務員心理學 by: (Language materials, printed)

實踐行銷 by: (Language materials, printed)

掌握服時生產的秘訣 = 一週速成的管理叢書 by: (Language materials, printed)

行銷學的世界 by: (Language materials, printed)

優勢行銷 by: (Language materials, printed)

歐美行銷經驗談 by: (Language materials, printed)

行銷新十論 by: (Language materials, printed)

販賣促進制度 = Sales promotion system by: (Language materials, printed)

Ｐ行銷時代 : 資訊世紀不可忽略的人性行銷 by: (Language materials, printed)

創意店面行銷 by: (Language materials, printed)

營業企劃金頭腦 by: (Language materials, printed)

洞悉人性-攻心為上的點子庫 by: (Language materials, printed)

迷人的網際網路賺錢術 by: (Language materials, printed)

對抗連鎖通路的經營祕訣 by: (Language materials, printed)

預約2050年-未來企業致勝的七大謀略 by: (Language materials, printed)

區域行銷管理 : 競爭時代的策略性區域經營 by: (Language materials, printed)

物流的知識 by: (Language materials, printed)

品牌22誡 : 行銷大師談品牌建立法則 by: (Language materials, printed)

頂尖行銷 : 壽險行銷 by: (Language materials, printed)

服務行銷管理 by: (Language materials, printed)

廣告劇場開賣啦! by: (Language materials, printed)

創意噱頭賺錢術 by: (Language materials, printed)

現代行銷 : 在策略規劃之運用 by: (Language materials, printed)

電話行銷 : 解析成功個案的溝通關鍵 by: (Language materials, printed)

創意經營與行銷贏家 by: (Language materials, printed)

行銷學 : 理論與實務 by: (Language materials, printed)

行銷定位 by: (Language materials, printed)

行銷定位與市場戰略 by: (Language materials, printed)

行銷定位與市場戰略 by: (Language materials, printed)

商品銷售策略 by: (Language materials, printed)

逆思考行銷 : 從戰術導出戰略,由下往上式思考行銷 by: (Language materials, printed)

網路商機 : 如何經營虛擬社群 by: (Language materials, printed)

新時代的行銷策略 by: (Language materials, printed)

集客力 : 群眾條件與招徠訣竅 by: (Language materials, printed)

網路賺錢術 : 個人電腦+數據機 by: (Language materials, printed)

行銷學原理 by: (Language materials, printed)

服飾行銷學 by: (Language materials, printed)

卡奈基效率行銷術 by: (Language materials, printed)

行銷策略 by: (Language materials, printed)

廣告戰略 by: (Language materials, printed)

新產品行銷 : 行銷人員的最大挑戰/策略.定位.測試.上市.管理 by: (Language materials, printed)

綠色行銷 : 化危機為商機的經營趨勢 by: (Language materials, printed)

國際行銷管理 by: (Language materials, printed)

圖解行銷術 by: (Language materials, printed)

市場通路之重建 : (上 ) by: (Language materials, printed)

行銷管理電腦化之戰略與戰術 by: (Language materials, printed)

3個小時認識流通的結構 by: (Language materials, printed)

縱橫市場談行銷 = Think Marketing by: (Language materials, printed)

現代行銷管理 by: (Language materials, printed)

行銷管理 : 分析.規劃與控制 by: (Language materials, printed)

新CI戰略 by: (Language materials, printed)

搞噱頭賺大錢 by: (Language materials, printed)

創意66點 by: (Language materials, printed)

逆思考行銷 : 從戰術導出戰略,由下往上式思考行銷 by: (Language materials, printed)

成熟市場魅力商品企劃 : 掌握新時代的暢銷秘訣 by: (Language materials, printed)

附加價值決勝負 : 掌握致勝的關鍵 by: (Language materials, printed)

新產品行銷 : 行銷人員的最大挑戰／策略．定位．測試．上市．管理 by: (Language materials, printed)

色彩行銷大戰 : 各行業「色彩行銷」「形象行銷」大決戰 by: (Language materials, printed)

看名牌,學成功 by: (Language materials, printed)

企業形象漲停板 by: (Language materials, printed)

現代零售業管理 by: (Language materials, printed)

感覺行銷 by: (Language materials, printed)

天生贏家 : 行銷推廣策略 by: (Language materials, printed)

媽,我要這個啦! : 搶灘兒童行銷市場 by: (Language materials, printed)

1:1行銷 by: (Language materials, printed)

異軍突起 : 你也可以成為行銷高手 by: (Language materials, printed)

創造顧客滿意行銷 : 21th追求企業成長的新建構 by: (Language materials, printed)

行銷啄木鳥守則 by: (Language materials, printed)

行銷管理新思維 by: (Language materials, printed)

零售實戰讀本 : 臨場感的零售經營要領, 廠商應掌握的零售技術 by: (Language materials, printed)

中華民國多層次直銷總覽 by: (Language materials, printed)

全方位行銷 by: (Language materials, printed)

商場贏家 : 突破不景氣的經商訣竅 by: (Language materials, printed)

以敵為友 : 松下電器不擊潰SONY的理由 by: (Language materials, printed)

營業的CWQC : 營業人員的品管入門 by: (Language materials, printed)

國際市場開發實戰策略 by: (Language materials, printed)

新產品完全開發手冊 : 如何在新產品戰爭中勝出 by: (Language materials, printed)

新產品開發實務指南 by: (Language materials, printed)

全方位行銷 by: (Language materials, printed)

刺客列傳 : 刺激顧客的策略與成功實例 by: (Language materials, printed)

行銷學精論 by: (Language materials, printed)

網路賺錢術 = How to make a fortune on the infirmation superhighway : everyone's querrilla guide to marketing on the Internet and other on-line services : 個人電腦+數據機 by: (Language materials, printed)

不動產行銷學 by: (Language materials, printed)

最新產品管理精義 by: (Language materials, printed)

銷售主管管理實務 by: (Language materials, printed)

綠色行銷 = Green marketing : 化危機為商機的經營趨勢 by: (Language materials, printed)

日本型CI戰略 by: (Language materials, printed)

創意店面行銷 by: (Language materials, printed)

往生契約行銷概論 by: (Language materials, printed)

非常行銷 : 娃哈哈打敗可口可樂的傳奇 by: (Language materials, printed)

策略行銷管理 : 發揮產品優勢打入利基市場的高效策略 by: (Language materials, printed)

行銷中國 = Marketing in China by: (Language materials, printed)

體驗品牌 : 如何建立顧客忠誠度優勢 by: (Language materials, printed)

往生契約市場概論 by: (Language materials, printed)

中國行銷一步到位 by: (Language materials, printed)

品牌始終來自人性 : 領導品牌8大核心精神 by: (Language materials, printed)

200個行銷創意妙方 by: (Language materials, printed)

大構想 : 重新找尋企業未來的生命力 by: (Language materials, printed)

服務行銷新視野 : 跳脫迷思與謬論 by: (Language materials, printed)

刺客列傳 by: (Language materials, printed)

如何炒老闆魷魚 by: (Language materials, printed)

競爭性行銷 by: (Language materials, printed)

行銷人的第一本書 by: (Language materials, printed)

數位時代市場發展策略 : 滿足數位時代的顧客需求,以創造最大利潤 by: (Language materials, printed)

色彩行銷大戰 : 各行業「色彩行銷」「形象行銷」大決戰 by: (Language materials, printed)

商戰大全 : 營業戰略、人員訓練、事例研究 by: (Language materials, printed)

大師解讀行銷 by: (Language materials, printed)

每個企業都要表演 : 贏得顧客與員工滿堂采的最佳策略 by: (Language materials, printed)

刺客列傳 by: (Language materials, printed)

網路賺錢術 : 個人電腦+數據機=$$f羅倫斯.肯特,瑪莎. 西格著 by: (Language materials, printed)

A+的秘訣 by: (Language materials, printed)

創造利潤的超強營業法 : 開發掌握顧客的「五大能力」 by: (Language materials, printed)

經營品牌Must read : 廣告高手給行銷人的秘密意見 by: (Language materials, printed)

行銷教戰守策 : 企業攻防經典讀本 by: (Language materials, printed)

商品行銷成功策略 by: (Language materials, printed)

龍捲風暴 : 矽谷的高科技行銷策略 by: (Language materials, printed)

跨越鴻溝 : 新興高科技公司如何飆上高速公路 by: (Language materials, printed)

如何利用Interne行銷 by: (Language materials, printed)

第一本數位行銷工具書 : 如何運用數位工具達成行銷目的 by: (Language materials, printed)

消費者行銷導向 : Right side up by: (Language materials, printed)

P行銷時代 : 資訊世紀不可忽視的人性行銷 by: (Language materials, printed)

創業智慧王 : 迅速掌握台灣13,800億的賺錢商機 by: (Language materials, printed)

品牌優生學 : 如何創造優質品牌基因 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

顧客調查的觀念與技術 by: (Language materials, printed)

扭轉乾坤的完全銷售秘訣 by: (Language materials, printed)

你就是老闆 by: (Language materials, printed)

打造最HITO的自我品牌 = Make myself as a brand by: (Language materials, printed)

紫牛 : 免費力量大2 by: (Language materials, printed)

把企劃書變現金 : 100%解析市場行銷大戰 by: (Language materials, printed)

工業市場行銷 by: (Language materials, printed)

服務業行銷 by: (Language materials, printed)

乖離與怪利 : 異端概念創造主流市場 by: (Language materials, printed)

大行銷時代 by: (Language materials, printed)

還有人在看廣告嗎? : 21世紀行銷傳播的新藍圖 by: (Language materials, printed)

觀光行銷策略大剖析 : 如何吸引日本觀光客 by: (Language materials, printed)

藍海策略 : 開創無人競爭的全新市場 by: (Language materials, printed)

行銷人是大騙子! by: (Language materials, printed)

女性行銷 by: (Language materials, printed)

品牌這樣搞就錯了! : 100個千萬小心的品牌失策故事 by: (Language materials, printed)

行銷管理 : 全球化觀點 by: (Language materials, printed)

圖解行銷 : 行銷人的第一本書 by: (Language materials, printed)

集客力 : 拉斯維加斯吸引顧客上門的8大秘訣 by: (Language materials, printed)

以小博大 : 戴爾的七堂全球行銷課 by: (Language materials, printed)

大聲牛 : 33個奇才顛覆創意 by: (Language materials, printed)

暢銷書的故事 : 看作家.書評家.出版社及通路如何聯手撼動讀者 by: (Language materials, printed)

手感經濟 : 緩慢的奢華 by: (Language materials, printed)

圖書行銷學 by: (Language materials, printed)

非品牌 : 無行銷的行銷,非品牌的品牌,消費者決定一切的時代 by: (Language materials, printed)

誰能扳倒大象 : 以弱制強的蘭徹斯特法則 by: (Language materials, printed)

公民品牌.感性行銷 by: (Language materials, printed)

觀光行銷學 by: (Language materials, printed)

台灣品牌競爭力 by: (Language materials, printed)

圖解式成功撰寫行銷企劃案 = Marketing planning proposal by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

輕鬆搞定行銷危機 by: (Language materials, printed)

心靈消費 by: (Language materials, printed)

國際行銷 by: (Language materials, printed)

國際行銷管理 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

行銷學 : 理論與實務 by: (Language materials, printed)

行銷管理 : 亞洲實例 by: (Language materials, printed)

行銷學 = Marketing : 競爭.策略.個案 : competition.strategy.case study by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷管理 : 理論與實務 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷學的世界 by: (Language materials, printed)

不敗行銷 : 大師傳授22個不可違反的市場法則 by: (Language materials, printed)

創意,燒錢或賺錢? : 以精準思考創造成功行銷 by: (Language materials, printed)

長尾理論 : 台灣版 : 14個領先市場的長尾故事 by: (Language materials, printed)

搶占熟齡市場 : 最有購買力的新興族群引爆10大商機 by: (Language materials, printed)

全球品牌大戰略 : 品牌先生施振榮觀點 by: (Language materials, printed)

三張嘴傳遍全世界 : 口碑行銷的威力 by: (Language materials, printed)

Wii為什麼win by: (Language materials, printed)

行銷管理 : 全球管理法 by: (Language materials, printed)

行銷管理 = Marketing management : 市場分析與策略規劃 : marketanalysis & strategy planning by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

行銷研究 by: (Language materials, printed)

現代行銷管理 = Contemporary marketing management by: (Language materials, printed)

長尾理論 : 打破80/20法則的新經濟學 by: (Language materials, printed)

會展策劃與營銷 = Planning and marketing of conferenceand exhiition by: (Language materials, printed)

MBA教程之市場營銷學 by: (Language materials, printed)

品牌經營與管理 = Building and managing a brand by: (Language materials, printed)

流通系統 by: (Language materials, printed)

藍海策略 : 開創無人競爭的全新市場 by: (Language materials, printed)

體驗經濟時代 by: (Language materials, printed)

管理設計 : 創意獲利的關鍵競爭力 by: (Language materials, printed)

行銷獲利密碼 : 選對通路販售點 by: (Language materials, printed)

維京人宣言 : 北歐以小搏大的創意故事 by: (Language materials, printed)

從心行銷 : 從滿意到愛慕的服務祕訣 by: (Language materials, printed)

國際行銷管理 = Global marketing by: (Language materials, printed)

尖子品牌 : 發掘五十個成功品牌的背後祕訣 by: (Language materials, printed)

水平行銷 by: (Language materials, printed)

科特勒談政府如何做行銷 by: (Language materials, printed)

讓顧客幫你賣! : 簡單5步驟以好口碑打造暢銷商品 by: (Language materials, printed)

國際行銷管理 = Global Marketing by: (Language materials, printed)

行銷管理 = Marketing Managenent by: (Language materials, printed)

行銷管理 : 理論解析與實務應用 by: (Language materials, printed)

行銷學 = Marketing by: (Language materials, printed)

行銷企劃完全攻略 : 架構完整的行銷企劃思路與實務技能 by: (Language materials, printed)

行銷企劃最佳實戰 : 發想、撰寫、執行、檢討與策略 by: (Language materials, printed)

打造全球第一品牌 : D-Link年年獲利的傳奇 by: (Language materials, printed)

休閒行銷學 = Leisure marketing : the core by: (Language materials, printed)

搶灘兒童行銷市場 by: (Language materials, printed)

聰明點子王 : 創意大贏家! by: (Language materials, printed)

開發創意十一步 by: (Language materials, printed)

人小錢大吞世代 : 一年影響全球1兆8800億美元消費的小巨人譯 by: (Language materials, printed)

觀光與餐旅行銷 = Marketing for tourism and hospitality : 體驗.人文.美感 : experiential, humanistic, esthetic by: (Language materials, printed)

品牌,原來如此! by: (Language materials, printed)

關於行銷學的100個故事 = 100 stroies of marketing by: (Language materials, printed)

賺錢創意點子 : 一則具創意的點子可以讓人一夜暴富 by: (Language materials, printed)

精妙致富技巧 by: (Language materials, printed)

店員操作手冊 by: (Language materials, printed)

掠奪式行銷 by: (Language materials, printed)

紫牛學行銷 = Marketing : 對的行銷.打造紫牛! by: (Language materials, printed)

整合行銷煉金術 : 加薪千萬的關鍵 by: (Language materials, printed)

葡萄藤行銷 by: (Language materials, printed)

服務業行銷管理 by: (Language materials, printed)

說個撼動人心的好故事! : 理解+感性+說服的9個練習 by: (Language materials, printed)

就是要玩創意!公關達人行銷術大公開 by: (Language materials, printed)

如何提高市場佔有率 by: (Language materials, printed)

商品管理流程控制 = Operation-flow for product by: (Language materials, printed)

從創新到暢銷 : 新產品上市成功的祕密 by: (Language materials, printed)

征服臉書 : 成功建立百萬粉絲團.有效集客.建立品牌.並從中獲利的臉書經營法則 by: (Language materials, printed)

M型行銷新奢華行銷學 = Let them eat cake,marketing luxury to the masses-as well as the classes : 征服消費者的11堂必修課 by: (Language materials, printed)

服務行銷新策略 : 打開核心四把鎖 / by: (Language materials, printed)

為什麼有些品牌比較強 ? :從低科技到高科技的品牌經營策略 / by: (Language materials, printed)

手感經濟 :感覺的時尚 / by: (Language materials, printed)

是誰把你的商品擠下貨架 by: (Language materials, printed)

實體店逆境求生 : 把消費者從線上通路拉回來 / by: (Language materials, printed)

人氣網站幕後的感官操作 :影片的某個聲音出現, 你就從想跳過, 變成把產品介紹看完?視覺、聽覺、臺詞怎麼整合?日本TBS電臺媒體研究機構所長幫你解析。 / by: (Language materials, printed)

人氣網站幕後的感官操作 : 影片的某個聲音出現, 你就從想跳過, 變成把產品介紹看完? 視覺、聽覺、臺詞怎麼整合? 日本TBS電臺媒體研究機構所長幫你解析。 / by: (Language materials, printed)

鎖定小眾 : 市場越窄, 獲利越大 / by: (Language materials, printed)

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